Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

The Role of Leadersh...
1. Police officers are engaged in different kind of misconduct for several reasons, the police are expected to hold a higher standard in the law enforcement than the normal citizens for their process...

The Role of Leadership
The Role of Leadership

1. Police officers are engaged in different kind o

Unit 1 Assignment_16...
The character I choose to write about is the late great legendary BernieMac. He was my all time favorite actor and comedian. His role in several movies, tv shows, and stand up comedy series, has a...

Unit 1 Assignment
Unit 1 Assignment

The character I choose to write about is the late

4.2 Discussion_16657...
Yes, I do agree with this assessment. I choose plastic, discarded, and other trash. We see trash everywhere we look on the side of the road, on beaches, and in parks. Millions of animals are killed b...

4.2 Discussion
4.2 Discussion

Yes, I do agree with this assessment. I choose pla

Week 3 Concept Discussion

Week 3 Concept Discussion

Q Evaluate the below video regarding McDonald's targeting strategy. This is a non traditional approach to target marketing for a company. Using gained target marketing knowledge, do you agree with their strategic approach? How does it compare to other industry giants? Do you think the financial investment of so many segment managers will produce long term ROI? LinkLinks to an external site. Post your original post by Wednesday night at midnight. This rubric will be used to grade each week. discussionboard_rubric.docx Actions • Read all other student's postings as the week progresses and return to the thread to respond to the comments of your classmates. Remember to address other students by name if you are responding to them directly. Please begin your discussions by Wednesday of this week. You must respond to a minimum of 3 peers with value added comments by Sunday at midnight CST.

View Related Questions

Solution Preview

View Complete Solution
The targeting approach used by McDonald's is very interesting. They segment based on demographic factors such as age and race/culture. By assigning a different segment manager for each identified target market, they have made it clear that they want to market to everyone, but without using a one-size-fits-all approach. McDonald’s sends targeted messages to their segments based on behavioral and psychographic factors. For instance, by identifying that Asian Americans like to choose foods that have a varied flavor profile speaks to their attitudes, an attribute of personality.